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Youtube capture11/22/2023 ![]() Make people think “tell me more” in your intro (and every frame after) See how Covestro chose the Label text style in the Wibbitz platform to juxtapose a bright pink text background with bright yellow text highlights – a combo that will stop anyone in their tracks! 4. ![]() We’re not just talking about just subtitles here, we’re talking about bright, bold, text that is central to the story of a video. Text has become an essential part of creating attention grabbing videos for social media, and can be a key way to differentiate your brand in a crowded landscape. Stop the scroll with text animationsĪudiences often browse through social feeds with their audio off, especially on mobile devices. Get creative and use wordplay that will entice people scanning your social sites to click, like in this Wibbitz video created by Shape Magazine, “Bloomingdales & Everlast Are Knocking Out Breast Cancer.” 3. Viewers need to know exactly what to expect from your video before they hit play, so let them know right away what they’ll get from watching it with a descriptive title that answers the question “what is this about?” Capture video attention span with clear and compelling titles People love people, so incorporating real humans in your video content can help attract audience eyes on social media.Ī post shared by BET Networks 2. It features the striking Misty Copeland along with bold text stating that she’s set to appear in the next edition of the Pirelli calendar. Do your videos a favor and start them off strong with a still shot they’d consider eye-candy, as BET did in this video they created with Wibbitz. Use cover images that will elicit clicksīefore the play button gets any love, people get to see your video cover image to decide if they want to take it to the next level - the click. No matter what your social media goals are, the following best practices and video inspiration are surefire ways on how to attract people’s attention on social media, engage them with your brand, and ultimately leverage video to achieve those goals. Their team uses Wibbitz to quickly create copies of each video in different formats like square or vertical, and make quick edits to length or content in order to make attention grabbing videos for each social media platform.īET is creating over 63 videos each month using Wibbitz, and seeing strong results with an average of 110k views and 266 engagements per video on Facebook. Now one person with access to their archives can create minute long attention grabbing videos in less than 30 minutes, and get it out to the public immediately.īET also knows well that what captures attention on broadcast TV likely will not capture attention from the audience on social media, and even what works on one social media platform like Facebook won’t work on another like Instagram Stories. By using Wibbitz they no longer needed to collect video assets, take it to a video crew, get it edited, get graphics created, and then have it encoded just to create a short video. With their background in media, BET recognized the need for immediacy to stay relevant in the fast-paced world of social media. BET decided to use Wibbitz to translate their stories into the type of content that audiences gravitate towards on social media: short-form video. Take BET for example, the first cable network to cater to black audiences with programming that champions black representation in music, entertainment, and news reporting.Īs viewing habits have changed, BET realized they needed to build a strong audience across social media channels, especially to engage younger audiences like Gen Z. Attention grabbing videos are helping brands across industries to cut through the noise and capture that coveted audience attention span, and many of them rely on Wibbitz to do so. There’s a lot of guessing involved, it can take far too much time, and there is no guarantee for success.įiguring out how to get the audience attention isn’t getting any easier either – Microsoft found that humans reportedly have an 8-second attention span, and Gen Z attention span and younger generations are increasingly getting shorter with a preference for visual content. ![]() Whether you’re just starting to dabble with social media or have an established social presence, creating content for social media can feel a little like fishing with your eyes closed. Every brand wants to figure out how to attract people’s attention on social media, and video is one of the most effective ways to do so. ![]()
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